What is Artifex?

Artifex are ‘end to end’ delivery real estate specialists, combining a creative management approach to provide innovative solutions for customers – this could be A grade ‘shiny’ institutional assets or turning unloved assets into aspirational spaces.  Ultimately the result is ‘best in class’ assets that are able to be divested for superior returns.  The approach relies on bespoke strategies for each of the raw and rough-edged properties (new or old) that extract the diamond within.

 

We believe there is just as much profit in the repositioning of an asset as there is in buying an asset. The right delivery strategy maximises the total return. We focus and drive the highest and best use, trusting both instinct and experience to determine what is desired before the market demands it. Our track record is proven and acknowledged in the industry.

The combination of delivery expertise and our transaction ability allows us to find opportunities and outperform at all stages of the property market cycle.

 

We pride ourselves on the personal experience gained in all facets of the real estate process including acquisition, due diligence, asset strategy, implementation (via project and asset management, planning and leasing) and divestment.

 

We are also well versed in reporting to the various stakeholders further strengthening our ‘end to end’ delivery. 

 

Artifex hold Australian Financial Securities License No. 500712

Our four Directors have worked together for over a decade, and have a combined 80 years’ real estate experience. Importantly, Artifex harvested significant experience delivering asset strategies through the full property cycle both pre and post the 2008 GFC.

We have a plethora of experience in capital management, stakeholder engagement and property delivery. This experience has gained peer recognition and outperformance in asset classes above benchmark returns. The Directors have extensive experience reporting at senior levels to Listed, Wholesale, Private Equity and JV Boards on all property matters.

 

Our team’s expertise involves identifying undervalued assets, developing a plan to improve their financial performance and ultimately total return. Furthermore, we manage and reposition the assets in line with the plans and craft an innovative strategy for disposition to realise the value that has been created for our clients.

Mark Frinsdorf

Director

Mark was most recently the Head of Real Estate at 151 Property (a Blackstone portfolio company), previously Head of Real Estate for a listed entity and has more than 25 years’ experience in the property industry, having previously held senior roles at a wholesale fund and a major agency. Mark has been involved in acquisition, management, delivery and disposition in all asset classes across Australia and New Zealand including driving DA approvals and creating strategic direction at the asset and portfolio level. Mark has a Degree in Property (Valuation) from University of South Australia and a Graduate Diploma in Applied Finance and Investment from the Securities Institute of Australia.

Nick Timmins

Director

Nick has over 18 years experience in the Australian property industry. This includes acquisition, delivery and disposition experience across most asset classes. He was most recently at 151 Property (a Blackstone portfolio company) where he began as an analyst in Sydney in 2004, progressed to establishing and managing the Brisbane office before returning to Sydney in 2011 where he remained until 2017. Most recently, Nick was responsible for delivery and divestment of office and hotel assets and strategic site planning and management of JV interests throughout Sydney and Brisbane. Nick has also held roles with DTZ International and SFV Valuations. He has a Bachelor of Land Economics degree from UTS Sydney and is a qualified valuer.

Chris Piasente

Director

Chris has over 18 years’ experience in the property industry throughout Australia and New Zealand and is located in our Melbourne office. He has diverse experience across a range of asset classes and disciplines including acquisition, delivery and disposition of office, industrial and large format retail assets. Most recently Chris worked at 151 Property (a Blackstone portfolio company) where he commenced as an analyst and progressed to become manager of the Victorian operations including overseeing a $1.6B national industrial portfolio. Chris has also held roles at Challenger, m3property and Knight Frank. Chris has a Bachelor of Business (Property) degree from RMIT and is a qualified real estate valuer.

Guy Halsted

Director

Guy has 27 years’ experience in the property industry, having diverse experience including large format retail asset management and development, resort development, green field land subdivision and the acquisition, disposal and asset management of commercial and industrial property. In his recent role at 151 Property (a Blackstone portfolio company) he managed and developed the large format retail portfolio. Guy has also held senior roles at Hooker Corporate/Knight Frank Hooker, Kosciusko Thredbo Pty Ltd and Centuria Funds Management. Guy is a qualified real estate valuer and a licensed real estate agent.

Our Purpose

Our brand idea is Artisan. In a market of commodity real estate, we create aspirational assets in the marketplace through a bespoke approach. By carefully crafting properties, relationships, and financials we balance the commerce and creativity, trusting both instinct and experience to anticipate what is desired before the market demands it. We take a hands-on approach to Asset Management and tenant liaison to ensure our occupiers enjoy a comfortable and successful working environment. With an eye always to quality, we pay close attention to the human details that create true value.

Our quiet confidence belies the mastery of our craft; a unique marriage of strategy and sensibility. It is always adaptive re-use that dominates our thoughts.

Importantly the team has an implicit trust and integrity with each other and has stayed together driving core and ‘value add’ portfolios since 2005 and through the full current market cycle, pre and post GFC. The philosophy is to always focus on the highest and best use and ensure assets maintain optionality for maximum outcomes and not be swayed by short term decisions that place a ceiling/cap on the asset return.

OUR EXPERIENCE INCLUDES

Strategic stakeholder management including listed, wholesale, private equity, JV partners and debt providers

Portfolio asset and funds management

Driving and implementing project control meetings

Commercial, Industrial, Retail, Large Format Retail, Hotel refurbishment and repositioning, Residential Development Approvals

Highest and Best Use analysis including residential DA outcomes

Project and Construction Management

Planning in all asset classes including Sydney, Brisbane and Melbourne CBD sites

Divestment of all asset classes and portfolios

OUR EMPHASIS INCLUDES

A centrally located CBD tower, with excellent public amenity and transport linkages, which will become one of Melbourne’s most sought-after precincts on completion of surrounding premium developments.

 

In collaboration with our partner we have developed a ground floor activation and asset repositioning strategy to produce the best office tower amongst its peers.

 

With a diverse and aspirational tenant base, significant capital appreciation will be driven through an active leasing approach and enhanced rental returns.
Identify and negotiate off-market an undervalued asset which we purchased at circa $2,000/m2 NLA.

 

Create a place making strategy for the 3 separate existing office buildings onsite and create a mixed use precinct that acts as a ribbon to near-by infrastructure including the Casino and Convention Centre.

 

The strategy is to buy an asset below replacement cost and deliver a high quality adaptive re-use and leasing outcome. Our partner is one of the strongest value add Singaporean funds.
Utilising our skills and experience, we have developed a plan to transform a tired asset as a new and powerful address.

 

A sophisticated, targeted refurbishment and leasing strategy will integrate a 1970s retro façade into a slice of New York.

 

The key to this bold revisioning is to ensure a tenant profile that provides stability and income longevity once the market cycle changes.
Our strategy was to identify and negotiate an undervalued asset in an emerging precinct off-market.

 

We have developed a place-making strategy in unison
with our client for the precinct to create a modern contemporary address.

 

This redevelopment will prove to be both aspirational in design, and drive the financial metrics of an enhanced EIRR and targeted Equity Multiple.